Projects
AIENAI has provided UX and service design solutions to clients for both digital and non digital products since 2017.
Circuit Mind (end-2-end experience design for world record AI tool)
This was a ground-up project for the development of a world-record-setting AI pro tool. Circuit Mind created the first ever system that builds circuitboards using AI in just seconds. For this, they required an extremely intuitive interface and experience to balance the powerful and complex engine they had built. It also needed to be one that was aesthetically pleasing and demonstrative of the strength and intelligence beneath the surface. We were basically building the Maybach of circuitboard design.
This project initially ran a course of 3 sprints for the first iteration, involving extensive stakeholder consultation and user interviews. We had to understand the world of electronics engineering as well as the mindset of the people in that world. We also had to absorb then crystallise the vision of the company, ensuring a perfect handshake between business objectives and user expectations, working with their developers to ensure the designs delivered in the most feasible slices.
Versions 2 and 3 of the ACE tool involved scaling to include tradeoff optimisation, power source / flow specifications, schematic version / variant control, project repositories, and profile management (coming soon).
From inception through to seed funding (£6 million, with an estimated company valuation of ~£100 million), and designing for presence at the world-famous Annual CES 2023 event in Las Vegas, AIENAI has played a crucial role as the exclusive User Experience and Service Design consultant to Circuit Mind

Whiskey Watching (ethnographic research)
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TFF Planning Notices (research, rapid prototyping)
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Alpha-Nano (user research, service design, user experience)
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Associo (user research)
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Spleet (user experience evaluation)
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Female Drivers (user research)
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Claims Claims Claims (user research)
Discovering pain points in the user journey and creating a shorter process for insurance claims. AIENAI researchers investigated processes of partner companies and conducted competitor analysis to optimise the claims procedure for the B2C motor insurance client.

Deep Meta (user experience planning)
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Sono (user research, user experience planning)
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Looks (user experience planning)
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