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Socials & Community Manager (SCM)

Remote first

Job Type

Full Time

About the Role

The Socials & Community Manager will be responsible for coordinating AIENAI’s internal workforce and external communications (PR, social media, and marketing content) to build a cohesive team and a strong brand identity. They will serve as the point of contact for the online/offline community and stakeholders, leading and participating in conversations that help to educate potential and current community members. They will also provide support in documenting, updating, managing our internal team processes in Notion. Thus building strong relationships with community members while fostering team chemistry, participation, and achievement. 


This role is remote first but you may be required to come into office on occasion as necessary for events or workshops (will not be frequent).



CORE RESPONSIBILITIES


While this role mainly revolves around planning, setting, and implementing social media and communication campaigns (in line with business and marketing strategies), we have grouped the scope of your work into 3 major nodes:


AIENAI (Parent company)

  • Generating and maintaining a positive atmosphere within the virtual work environment

  • Tracking, assisting and facilitating work within and among team members

  • Organising formal and informal learning opportunities such as webinars, to improve team collaboration

  • Promoting and encouraging the adoption of AIENAI cultural values and behaviours

  • Keeping track of administrative and operational information for team members



AIENAI Academy UXCMP (UX Coaching and Mentorship Program)

  • Manage and actively engage in AIENAI Academy's communication channels, including Slack, social media platforms, and email.

  • Onboard new students to registered programmes – UX Coaching and Mentorship Program (UXCMP), Teen UX Program, YouXpress, and the Student Design Accelerator

  • Respond promptly to student enquiries via email, Slack messages, and social media direct messages, ensuring a supportive and professional tone

  • Creating, scheduling and sending timely communications (Slack, email, etc) to AIENAI Academy students keeping them informed and engaged

  • Embodying and developing the AIENAI Academy UXCMP persona (Simon[e]) to represent the program’s values and vision.

  • Following up on status of AIENAI Academy tasks with the appropriate activity lead

  • Foster an inclusive and supportive community environment that aligns with AIENAI’s values and goals.

  • Identifying and keeping track of star performers in each Cohort and collaborate with Teaching Consultants (TCs) to enrich the learning experience

  • Organise virtual and in-person events, including webinars, Q&A sessions, and workshops, to enrich the community experience.

  • Monitor the progress of UXCMP students and liaise with team leads to ensure timely completion of tasks

  • Maintain regular check-ins with alumni for feedback, testimonials, and success stories

  • Follow up on Graduate Experience Program (GEP) applications and monitor progress during the program

  • Collaborate with the copy team to create email campaigns highlighting success stories and updates about future cohorts



Social Media & External Stakeholders

  • Collaborate with the Graphic and Content Design Team to create visually appealing social media posts that align with AIENAI’s brand identity

  • Liaise with journalists and PR agencies to ensure accurate brand representation

  • Ensure smooth coordination between marketing, design, and content teams for promotional materials

  • Publish posts across AIENAI Academy’s social media accounts and community channels

  • Build relationships with existing and potential community members, industry professionals, and other stakeholders, among others and documenting the relevant details in Notion

  • Work with the copy  team to maintain consistent and accurate brand representation in external engagements

  • Coordinate with PR and communications teams to ensure brand consistency

  • Provide regular updates and feedback to the management team about community sentiments, trends, and areas of improvement

  • Creating, scheduling and captioning social media posts for AIENAI and AIENAI Academy




JOB REQUIREMENTS


How you know you’re doing a good job (Key Performance Indicators) 

  • Maintaining an “always-on” presence

  • Diplomatic management of sensitive situations and persons 

  • Stronger alignment in values and behaviours across the team

  • Communicating in a clear, lighthearted, and transparent manner

  • Assistance that leads to reduction in team errors and turnaround time on tasks 

  • Prompt responses to AIENAI Academy mentee requests and workspace issues

  • Guiding, informing, helping, encouraging and reinforcing supportive communication, activities and outcomes for students and TCs.

  • Develop clear and strategic plans for expanding and enriching key areas of influence

  • Consistent roll-out of online campaign materials for improved brand awareness


Behavioural/Cultural Requirements


  • Curious mindset

  • Patient in teaching/guiding

  • A habit of consensus building

  • Approachable and enjoyable persona

  • Empathetic and effective communication 

  • ‘Netizen’ thinking (internet comfortability)

  • Enthusiastic about giving and receiving feedback

  • Enthusiastic and proactive towards community activities

  • Enthusiastic about finding and solving community members’ challenges


Knowledge/Skill Requirements


  • Excellent writing skills

  • Excellent verbal communication skills

  • Attention to detail and ability to multitask

  • Knowledge of online marketing and marketing channels

  • Good stakeholder management and emotional intelligence

  • Ability to interpret website traffic and online customer engagement metrics

  • Proven experience launching community initiatives (e.g., building online forums, creating event series, and writing email newsletters)

  • Experience with Facebook, Instagram, LinkedIn, Twitter, and YouTube for branding is essential

  • Proficiency with relevant tools such as Hootsuite, Google Analytics, or similar platforms 

  • Ability to identify and track relevant community metrics (e.g. repeat attendance at events)


Education/Experience Requirements


  • BSc degree in Marketing or relevant field

  • Proven work experience as an Online Community Manager




COMPANY VALUES


  • We're in this together: We foster collaboration and teamwork to create a supportive and inclusive environment where everyone's contributions are desired, respected, and valued

  • Stepping up and standing out: We rise to the occasion when there's something to be done, and also embrace opportunities to develop ourselves by surmounting challenges.

  • Giving more than a damn: We love what we do but more so, who we are as human beings. We are deeply passionate about the projects we work on as much as the people we work with

  • Sensitivity towards the user: Our clients are our 'users', just as their clients are theirs'. We put ourselves in the shoes of both, empathising at all times to deliver "Aha!" solutions

  • Pushing beyond the mark: It’s not enough that we guarantee user satisfaction; we also strive to exceed business goals and surpass client expectations

  • Creating enjoyable experiences: We ensure our process is exhaustive but not exhausting because we realise our clients and users are human beings, not just business entities.

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