Social & Community Manager (SCM)

About the role

The Social & Community Manager is the "voice" of AIENAI. You will be responsible for building a vibrant, engaged community of UX enthusiasts and students while maintaining a high-quality social media presence.

This role requires a blend of creative copywriting, empathetic community management, and a growth mindset. You will be responsible for telling our story to the world, driving enrollments through strategic marketing, and ensuring our students feel supported and heard throughout their journey with AIENAI Academy.

This role is remote first but you may be required to come into office on occasion as necessary for events or workshops (will not be frequent).

Core Responsibilities

This role mainly revolves around planning, setting, and implementing social media and communication campaigns (in line with business and marketing strategies).

Social Media & Content 

• Copywriting: Write clear, punchy, and high-converting copy for Products and all social media platforms

• Content Planning: Work with the Digital Marketing Manager to plan and execute a content calendar that aligns with our brand identity and enrollment cycles

• Persona Management: Embody the AIENAI Academy persona (Simon[e]) across all community and social platforms to ensure a consistent, professional, and friendly brand voice

• Collaboration: Liaise with the Design team to ensure social media visuals match the quality of your copy

• Funnel Management: Use strategic "Call-to-Actions" (CTAs) to move community members from followers to paid students

• Growth Marketing: Actively drive lead generation by identifying and engaging potential students in relevant online spaces

Community Management 

• Active Engagement: Manage our Slack channels, social media DMs, and community emails. You are the "always-on" point of contact for enquiries

• Student Support: Support AIENAI Academy students by responding to queries, providing encouragement, and facilitating a positive learning environment

• Event Coordination: Schedule, organise and host virtual sessions, such as webinars and Q&A sessions, to keep the community active and engaged

• Alumni Relations: Maintain relationships with graduates to collect testimonials, success stories, and feedback for program improvement

Coordination & Communication

• Cohort Sync: Keep students informed about schedules, tasks, and updates using Slack and email

• Stakeholder Liaison: Build relationships with industry professionals and external stakeholders to help grow the AIENAI network

• Feedback Reporting: Provide regular updates to the Digital Marketing Manager on community sentiment, trending topics, and student needs

Job requirements

How you know you’re doing a good job (Key Performance Indicators) 

• Response Time: Maintain a <3 hour response time to community and student queries during work hours

• Community Engagement: Achieve a 10% MoM increase in meaningful engagement (comments, shares, saves) across social channels

• Content Consistency: 100% adherence to the weekly posting and newsletter schedule

• Student Satisfaction: Positive feedback/testimonials collected from at least 80% of students per cohort

• Brand Accuracy: Zero errors in brand representation or "Simon[e]" persona voice across all platforms.

Knowledge/Skills Required

• Copywriting Mastery: Ability to independently write engaging, high-conversion copy tailored to different platforms (from tech threads on X to professional posts on LinkedIn)

• Social Media Native: Deep understanding of current trends, especially within the Nigerian tech and design ecosystem

• Communication: Excellent verbal and written English with a high level of emotional intelligence

• Tools: Proficiency in Slack, G-suites, Notion (for tracking), and social media scheduling tools (e.g., Buffer, Hubspot, Hootsuite)

COMPANY VALUES

• We're in this together: We foster collaboration and teamwork to create a supportive and inclusive environment where everyone's contributions are desired, respected, and valued

• Stepping up and standing out: We rise to the occasion when there's something to be done, and also embrace opportunities to develop ourselves by surmounting challenges.

• Giving more than a damn: We love what we do but more so, who we are as human beings. We are deeply passionate about the projects we work on as much as the people we work with

• Sensitivity towards the user: Our clients are our 'users', just as their clients are theirs'. We put ourselves in the shoes of both, empathising at all times to deliver "Aha!" solutions

• Pushing beyond the mark: It’s not enough that we guarantee user satisfaction; we also strive to exceed business goals and surpass client expectations

• Creating enjoyable experiences: We ensure our process is exhaustive but not exhausting because we realise our clients and users are human beings, not just business entities.